Mari Beach Club Market Amplification Campaign
The Project
Following its launch, Mari Beach Club faced challenges in maintaining brand awareness and sustaining sales growth within Bali’s competitive hospitality market. Itchi Digital implemented a fully integrated marketing campaign combining public relations, influencer management, paid advertising and social media management.
The strategy was designed to increase visibility among domestic and international travellers, as well as Bali-based residents, through targeted digital campaigns and earned media coverage. By aligning brand storytelling with performance-driven promotion, we strengthened Mari Beach Club’s positioning and ensured consistent audience engagement across multiple channels.
The Results
The campaign generated over $20,000 USD in PR coverage, significantly amplifying brand visibility across key media outlets. It achieved a total reach of more than 1.7 million individuals, expanding awareness among both local and international audiences.
Most importantly, the integrated campaign drove 2,000+ reservation enquiries, delivering measurable commercial impact and supporting sustained sales growth for the venue.
