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Jacqui heads the marketing and events strategy, serving as a partner for brands, businesses and ideas.

Storytelling is synonymous with exceptional branding. In addition to being an important strategic tool, storytelling is key to driving engagement in a digital world where media is more fragmented than ever.

Jacqui Vafiadis
As a generalist marketer with over eight years’ experience, Jacqui is focused on building powerful brands by applying her expertise to the areas of brand strategy, positioning, planning, and integrated marketing communications.

With a passion for strategy, Jacqui has led major initiatives to instill new relevance in large global brands, and has created distinctive new brands, along with the marketing plans needed to bring them to life. Prior to co-founding itchi digital, Jacqui led the marketing strategy for Australia’s largest property valuation firm and has advised a variety of clients in the technology space. With creativity and storytelling at the heart of all she does, Jacqui is the marketing mogul you want on your team.

A proud graduate of RMIT University with a Bachelor of Communication (Public Relations), Jacqui is based in her native Melbourne where she calls home. When she’s not creating bespoke narratives to catapult brands to the next level, you can find her indulging in any number of her favourite things – including but not limited to exploring lands near and far, binge-reading Alan Watts, collecting vintage t-shirts, obsessing over her dogs and cultivating playlists.

Meet the rest

of the team.

Jesse Leon Ward


Irvan Lathief