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Siteminder Global


We worked with SiteMinder to better understand the Indonesian market so that they could not only increase sales leads, but grow their brand awareness amongst a target audience of hoteliers and channel managers. This 4-month campaign consisted of media relations, digital ads and a roundtable event.
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Itchi is a very strategic and professional company who has helped us in a lot of different things. They helped us with some market research for our new product, and we are so happy with the results!


We worked with SiteMinder to help them better understand their target audience in Indonesia market via qualitative and quantitive data that we provided through extensive market research. These insights led to us to implementing a 4-month strategy that included media relations, digital ads, and an event, so that they could not only connect with their audience to secure leads but amplify their brand awareness within Indonesia.

We kicked-off the campaign by implementing a media activation targeted at national media that reported on business, hospitality, economics, and travel, which resulted in over 20+ media pieces as well as a series of byline articles. Shortly after this we ran a roundtable event in Bali where we invited local media, hoteliers and industry key players to discuss the shifting nature of marketshare for hotels during the pandemic.

This event was focused on highlighting some of the trends that hoteliers were facing while there was an absence of international travellers in Bali for 2-years, which was one of the biggest challenges the travel industry faced in Indonesia broadly. The roundtable was attended by over 112 individuals ranging from hotel general managers, channel managers, reporters and key opinion leaders. The event was reported on by 15 different media outlets from Bali and Jakarta including print, online, radio and television.

Following the success of the roundtable we continued to secure media opportunities for SiteMinder with key media that spoke directly to their target audience which was done through a series of interviews, feature articles and byline coverage. We also connected SiteMinder with key opinion leaders, such as the Chairman of the Indonesian Tourism Board, as well as theVice Chairman for Tourism and Investment, for the planning of their next event in Indonesia.

Alongside this PR strategy we were also running paid ads on Facebook and Instagram that lead to the establishment of new sales partners as well as over 5k contacts for potential sales leads.

What we did



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Cross Hotels & Resorts (Indonesia)