Brand marketing is promoting a brand’s products or services in a way that elevates the brand as a whole. It involves creating and maintaining brand-consumer relationships and marketing brand attributes—the traits that people think of when they picture a particular brand. Taken from Amazon Ads, here.
While understanding the sales number, data over your product’s revenue is as important, realising that in today’s world customer’s buying behaviour changed to something more intangible is the key to a great marketing strategy. We’ve evolved as human to be closer than ever, and yet more diversified than ever before.
All thanks to the utilisation of brands in this century. As radical as it sounds, the concept of branding goes back to the very start of civilization. And those brands who know how to utilise it survive, if not thriving.
Today, people buy products/services that make them feel something. They buy a phone, not because one phone can do what other phones can’t these days, they buy the brand. Our customers buy something that makes them feel like they’re part of a bigger thing.
And that’s why it is important for marketing team to understand the brand they’re working at properly, deeply, so that they can communicate clearly with the people they aim to market the product/service to.
More often than not, the brand team understands a lot about the kind of tribe they’re building while the marketing team is trying to reach the goal of the quarter. This, resulted in some sacrifice from either team being less compensated or paid attention to.
It shouldn’t always be this way.
Brand and Marketing team could go along successfully with the right mindset and boundaries. Here are the essentials of a harmonious Brand & Marketing team that we find;
When branding and marketing teams are not streamlined, a lot of tangible day to day operations will inevitably impact other areas of the companies, whether that’s finance, business development, product, or even operations could suffer. In a bigger picture, it’s burning your company’s budget with no revenue coming in if your branding and marketing are not really working on the same page.
While unhealthy relationships between marketing and branding could definitely be seen on the company’s level, it can also be seen within the morale of the organisation, the relationships within the individuals and/or the direction of the working culture organisation’s wide.
And when your team’s relationship is not healthy, it affects their performance, the output of what your company and brand projects to the world, which ultimately, impact the buying decision of the potential customer.
Crafting a finely tuned team can feel magical, and the results can be exceptional. However as said the opposite is also true like point 3 above. When creating your integrated marketing communications and branding team, you have to choose the team properly. You have to include members that can actually work together—whether their specialty is social media marketing, direct marketing, brand manager, designers, or anything in between.
Starting a business is like running a marathon, you have to have the endurance for it, and make sure you’re constantly taking things one step further. That’s why hiring the right digital marketing agency can be the best decision you’ll ever make for your business.
By now, we’ve probably established that marketing is one of the most important factors in determining the success of your business.
Some agencies specialise in one or two areas of marketing, and other agencies are large enough to handle any marketing task you could throw at them.
This service is usually inquired by companies to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders.
Event marketing is the real life marketing of a brand, service, or product through memorable experiences or promotional events. It typically involves direct interaction with a brand's representatives, to increase brand awareness and establishing high-level relationships.
This service caters to every area of your business’s digital touch points. From your social media, your search engine optimization and marketing, user experience in your website, to running digital advertising campaigns across various platforms.
Taking an outsider perspective could always benefit you when they have enough context and understanding of your goals, customer’s persona and brand structure.
At Itchi Digital, the process goes like this; Onboarding, Discovery, Conception, Goal & Metrics Identification, only then we start the execution.
In the onboarding process, we always asked a lot of questions, to make sure that the campaign, the brand, the idea, the project or whatever it is we’re doing together, is absorbed holistically. Both from your business perspective and goals, as well as your target customer’s feelings and journey.
Then we discover in a collaborative manner. We are an agency that loves to challenge the norm, using creative and critical thinking, we will tread carefully through your idea, making sure that the fruitful discovery session is ripe enough for us to put to a concept. This can take from 14 days to 1 month. There’s no generic template discovery solutions, every client we took, deserves a tailored solution.
Once we move from the discovery phase, to the conception phase, we basically are stretching the boundaries of your ideas, drawing the lines of creatives and crazy, understanding the box we need to get out from, taking in feedback and synthesising data, the conception phase bring in a tangible idea that we will present to you. Most of the time on the presentation we bring in suggested key results to be measured, to make sure that our goal and metrics are in the same page.