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Leveraging AI for PR and Marketing in 2023 and Beyond

Public Relations

Artificial Intelligence (AI) has been transforming the way we do business for many years. In the past few years, there has been an explosion of AI-related technologies that have impacted the way companies interact with their customers. At itchi digital we are always looking into the future. So, as we move into 2023, it is important to understand how to maximise AI’s potential in order to create more effective PR and marketing campaigns. Let’s look at some of the ways that PR and marketing agencies can leverage AI to improve their services.



AI allows businesses to personalise their messages and content to better serve individual customers. AI-driven segmentation tools can be used to analyse customer behaviour and target ads or messages based on the customer's needs or interests. This type of personalisation is essential for businesses who want to create more meaningful connections with their customers. With AI-powered personalisation, businesses are able to send out targeted messages that provide more value for each customer.


Data Analytics

Another way that PR and marketing agencies are leveraging AI is through data analytics. Data analytics allow businesses to uncover insights from large amounts of data quickly and efficiently. By using predictive analytics, businesses are able to identify patterns in customer behaviour which can be used to inform decisions about future marketing strategies or campaigns. Additionally, data analytics allow businesses to track ROI better so they can determine which strategies are working best for them and make necessary adjustments as needed.  



Chatbots have become increasingly popular over the last few years due to their ability to quickly respond to customer inquiries without any human intervention. Using an AI chatbot, a business can respond immediately when customers have questions or need help navigating a website or other online platform. Chatbots are also useful for gathering customer feedback which can help inform future marketing efforts or product development decisions. Additionally, chatbots can be used as a tool for providing personalised recommendations based on a user’s individual preferences or needs.


As we move into 2023, it is clear that artificial intelligence will continue playing an important role in marketing and PR activities. By leveraging AI-powered solutions such as personalisation, data analytics, and chatbots, businesses will be able to increase efficiency while also improving customer experience and satisfaction levels overall. With the right strategy in place, we can ensure our clients will be well-positioned for success as we move beyond 2023!

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