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1. Voice & mobile search

Most voice searches occur on mobile and smart devices so optimise your site for mobile as Google prefers mobile-friendly sites with fast speeds.

Reword your content to include common questions users may ask and include long-tail question keywords in your h2 and h3 headers.

2. Tightened page headers

Last year Google introduced a new ranking feature that scores specific sections of a page for relevance, instead of ranking an entire page for relevance.

If you haven't already, organise your page headers to provide more context for different sections, enabling Google to understand your content regardless of the markup.

3.  Emotionally-charged headlines

According to a study that analysed 5 million headlines, emotional titles - either positive or negative - had a higher click-through rate than neutral titles.

However, avoid "power words" like unbelievable, insane, and crazy, as they can negativley affect CTR.

4. Video in search results

Google continues to incorporate video into search results such as video snippets that answer 'how to' searches.

Optimise your videos for search by:
-breaking up your YouTube videos into sections or chapters by topic;
-including closed captions (CC); &
-optimising your video titles, tags and description using SEO best practices

5. Tweak content for "People Also Ask"

Since the majority of PAA boxes (displayed near the top fo the search page)start with what, why, and when, incorporate questions and answers into your content by:
-using a keyword research tool to identify long-tail question keywords, then include these questions in your page headers.
-adding a FAQ section at the bottom of your web pages.

(Source: Hubspot)

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